Web design List of Categories
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- Why do I need a professional web developer to create my web site?
- What is a "Microsite"
- Why do I need a website?
- Can I view my website during development?
- What is Search Engine Optimisation (SEO)
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Why do I need a professional web developer to create my web site?
If you are serious about your Internet presence and you are utilising your web site as a marketing tool, you want your web site to be optimised to reach your target audience. A professional developer goes beyond the visual aspects of the web site and ensures that the site functions properly, and provides "behind the scenes" enhancements and development that may not be known by non-professionals or seen by the user.
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What is a "Microsite"
A microsite (sometimes known as a minisite) generally refers to a small website that is the off-shoot of its parent website. It is considered a separate entity as it may present different information and even have a different URL. So for example, an art gallery will have its main website but when they have a special exhibition they will create a microsite with specific information on it. This would normally be linked from the home page.
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Why do I need a website?
Typical reasons companies choose to have a website are to improve corporate image and customer service, find new prospects, increase visibility, perform transactions, expand their market, reduce costs and communicate with a specific target group.
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Can I view my website during development?
Yes, during the design and development of your website we will regularly post the latest version of your website to our clients server. We welcome feedback throughout your project.
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What is Search Engine Optimisation (SEO)
Search engine optimisation, or SEO, is the technique of making your site appear more relevant and more prominent than any other in its field. Every hour of every day the major search engines scour the web, cataloguing its content and ranking that content in order of relevance. Search engine optimisation harnesses this by activity by predicting and analysing words and phrases that your customers are most likely to enter as search terms in engines such as Google. These search optimisation terms are then built seamlessly into the design of your site in positions that search engines are most likely to favour.
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